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Mission, Vision & Values

We are committed to uplifting changemakers, inspiring giving, and building a thriving Greater Saint John.

Our Mission

To serve as a trustee of gifts, support charitable organizations and inspire community leadership.

Photo provided by Grant Recipient, Elizabeth Fry NB

Our Vision

To ensure a sustainable future and improve the quality of life in Greater Saint John.

Our Values

Our work is guided by the following principles. These values inform all decision making and fuel our mission:

  • Relationship-Building. Trust, transparency, and commitment to our Mission provide the foundation for relationships with donors, community organizations, and partners.
  • Innovation. We continually look for new ways to serve as a trustee of gifts, support community organizations, and inspire community leadership.
  • Inclusion & Accessibility. We value the diversity of perspective and life experience in our community. We strive to promote equity within our organization and community.
  • Responding to Community Needs. We listen and respond to the needs of donors, grantees, and community partners. 

Strategic Priorities

In order to develop strategic priorities to guide the Foundation over the next 3 years, it was important to hear from a variety of stakeholders. This included the Board, staff, and community partners.

Each priority has a goal statement and actions that support the execution of these priorities.

Visibility & Reach

We will be recognized by donors and community organizations as the leader of our local philanthropic sector.

Community Leadership & Advocacy

We will take an active role in advocating for systemic changes that relate to our mission by intentionally engaging in community leadership.

Equitable Practices & Culture

We will centre equity in all areas of our work, supported by governing documents and practices that promote diversity

Leadership Development

Our Board and Staff team will be regularly involved in leadership development and training that enables them to excel in their roles and as a collective

View our Strategic Plan